Knowledge Network: Communication & Promotion

Better communicate and promote who we are, what we are, and what we have to offer within our own community.

Plan Elements

Goals

  • Short-term: Develop a multi-media communications and promotion plan to encourage use of our platform (the network of networks), our calendar, and our events.
  • Medium-term: Make www.innovationgainesville.com a one-stop site that points to all connectivity platforms, databases, calendars and develop a plan to drive users to the site.

Organizational Home/Plan Champions

  • Home: Chamber
  • Champions: Media, “Connectivity Council”

Resource Requirements

GAIN, Tech Community, UF, SFC, Communications Plan

Assessment Criteria

Investment Requirement: Medium (some “hard” and “soft” infrastructure needed)

Impacts: High

Readiness: Medium

Implementation Timeline: Near-term

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